The boxing world stood still when the announcement came: on September 13, 2025, at the world-famous Allegiant Stadium in Las Vegas, two of this generation’s greatest fighters will face off — Saúl “Canelo” Álvarez and Terence “Bud” Crawford. More than just a fight, this is a monumental showdown destined to enter the history books of boxing.
This isn’t just a sporting event — it’s a cultural moment. Like the legendary bouts of Muhammad Ali vs. George Foreman, Floyd Mayweather vs. Manny Pacquiao, and Mike Tyson vs. Trevor Berbick, this clash will inspire, influence, and motivate millions across the globe. These types of fights don’t just break records — they ignite entire generations to pick up the gloves.
The press tour has kicked off, and tension is building fast. In cities like Riyadh, New York, and Las Vegas, Canelo Álvarez and Terence Crawford are appearing in front of thousands of fans and media from around the world. The boxing world is heating up for what many are already calling the biggest fight of the past decade.
Canelo, the Mexican legend, is known for his power, experience, and relentless winning mindset. He applies forward pressure with his classic Mexican style and remains cool under fire. Crawford, the undefeated American champion, fights with intelligence, speed, and surgical precision. His unblemished record speaks for itself: he knows exactly what he’s doing in the ring.
The idea of these two titans facing off already gives fans chills. This isn’t just a fight — it’s a moment you have to witness. A clash of champions with everything on the line.
This mega clash isn’t your typical boxing event. It’s the result of the vision and effort of Turki Al‑Sheikh, President of the Saudi Boxing Federation and mastermind of Riyadh Season. With a unique combination of passion, boldness, and resources, he has shaken up the boxing world — and set it on a new path.
Turki isn’t just an organizer. He’s a huge fan of Terence Crawford and openly shows it. At the same time, he holds deep respect for Canelo Álvarez, whom he considers a living legend. That’s what makes this fight so special for him: he wants to know who is truly the best — and he’s making sure the whole world gets to see it live.
His involvement goes far beyond words. He’s even placed a massive bonus for a knockout victory. His message is clear: this won’t be a game of points — it’s going to be a spectacle. Fans want action, and they’ll get it.
He also struck a groundbreaking deal with Netflix to stream the fight to over 300 million subscribers — at no additional cost. This opens the sport to a massive new and younger global audience.
In addition, Turki brought in none other than Dana White — the face of the UFC — adding another powerful dimension to the event. With Dana onboard, fans can expect top-tier production, entertainment, and a show unlike anything boxing has ever seen.
It’s not the first time Turki has turned the boxing world on its head. Under his leadership, dream matchups have become reality: Tyson Fury, Anthony Joshua, Oleksandr Usyk, Deontay Wilder — they’ve all entered the ring under his banner. Turki makes the impossible possible, and time and again, he captures the world’s attention.
Now, with Canelo vs. Crawford as his latest crown jewel, Turki is proving once more: he’s the driving force behind modern boxing — not just as a spectator, but as a visionary reshaping the sport.
Dana White, the iconic UFC President, is stepping in as an official boxing promoter for the first time. His motivation? Delivering the kind of matchups that make fans ask, “Why didn’t this exist sooner?”
Standing on stage with his trademark enthusiasm, Dana said: “My first boxing event is Canelo vs. Crawford — this is once in a lifetime.” When tensions flared during the NYC press conference and Canelo shoved Crawford, it was Dana who quickly stepped in to stop things from escalating. He’s bringing UFC-level hype and production to the boxing ring. We can’t wait to see how he continues to promote this event.
With a record of 63-2-2 (39 KOs), Canelo has become a global phenomenon. With world titles in four weight classes, his experience and raw power make him a master in his domain. Known for his punishing body shots and heavy hands, he’s not just an offensive force — his defense, with great head movement and a high guard, makes him incredibly hard to hurt.
Crawford is all about finesse: technical, agile, seamlessly switching from orthodox to southpaw, and accurate down to the millimeter. With a 41-0 (31 KOs) record, he’s proven himself in every division he’s stepped into. Now, jumping two weight classes to face Canelo, he’s showing supreme confidence — a clear reason why he ranks at the top of the pound-for-pound list.
The build-up began in June with a press tour across Riyadh, New York, and Las Vegas.
In Riyadh, Turki himself took the stage. He announced knockout bonuses and gave the fight the prestige often lacking in modern events.
In New York, things escalated. During the first face-off, Canelo shoved Crawford, and security had to act fast. The moment was charged with sweat, stares, and flashing cameras.
On Friday, June 27, the two meet again face-to-face in Las Vegas, this time at the iconic T-Mobile Arena.
This international press tour underscores not just the scale of this fight, but the strategic brilliance behind its promotion. From Riyadh to New York to Vegas — a global buzz is building that sets this bout apart from anything we’ve seen before.
This fight is far more than just a sporting clash. It’s the result of a well-thought-out strategy, serious investment, and a strong foundation that’s changing the face of boxing:
No more boring fights: With a knockout bonus in place, this battle promises action, not safety.
Global exposure via Netflix: 300 million subscribers without a pay-per-view barrier. Boxing is entering the mainstream again.
Mexico’s pride vs. American flair: Canelo brings fire and tradition, while Crawford delivers modern, technical brilliance.
Historical title opportunity: Crawford could become the third boxer ever to claim undisputed titles in three weight classes. Canelo defends his legacy as one of the sport’s most dominant.
Cultural impact: Turki is positioning Saudi Arabia as a global entertainment hub — boxing is now diplomacy, showbiz, and sport in one.
As we said earlier, this is more than a fight — it’s a cultural event. Canelo has a nation behind him. Crawford has never lost. Kids will be inspired to take up boxing. The world will pause on September 13.
"I'm hunting everything he got": Crawford, Canelo nearly come to blows in fiery New York face-off
A fight of this magnitude deserves a belt to match. The Ring Magazine — boxing’s holy grail — commissioned a one-of-a-kind $188,000 belt for this historic showdown. It’s hand-crafted, finished with luxury materials, and designed to stand out. Only legends like Muhammad Ali and Sugar Ray Leonard have held something like this.
Unveiled at the Riyadh press conference, the belt quickly became a topic of global buzz. It radiates class, legacy, and prestige — everything this fight represents. Turki, as always, made sure no detail was overlooked. The one who lifts this belt won’t just win the fight — they’ll claim their place in boxing history.
At Joyagear, we’re not just spectators. We closely study what top fighters need to perform at their peak — their gloves, their gear — and we incorporate that knowledge into our own product development.
The best gloves protect during training, and inflict damage during fights. It’s all about the right ounce and the perfect quality. At Joyagear, we create gloves tailored to everyone’s needs — from soft, flexible fits to firm, supportive gloves for maximum wrist protection. Every glove is unique — just like every shoe fits differently.
Body rotation with heavy bags. Pad work for speed and precision. We design this equipment with the same level of care and quality — so you can focus solely on training at your best.
Beneath the explosive clash lies a psychological war:
Canelo feels the pressure of his legacy: “The pressure is on me.”
Crawford, the underdog, is determined: “I’ll show the world what I’m worth and elevate boxing.”
The emotional weight, combined with the epic production, makes this more than a fight. Everything counts: their entrance, the gloves, their backgrounds, their face-offs. That’s what turns a bout into a legend.
At Joyagear, we believe you deserve that same feeling of power, comfort, and style in your fight gear. That’s why we create equipment that doesn’t just perform — it makes a statement.
Canelo and Crawford are writing boxing history. At Joyagear, we dream of becoming part of that legacy.
Stay tuned to our blog — we’re launching the ultimate guide to start your journey into boxing. Just like our guides for MMA and Kickboxing, we’ll offer detailed insights to help you begin. And we’ll support you every step of the way — with heart, skill, and gear.
Get ready. The ring is your compass. And Joyagear is your direction.
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