OUR VISION

To be the most reliable inspiration and companion in the journey and daily grind of every fighter.

A WAY OF LIFE

OUR BRAND

It’s a lifestyle

Combat sport has the power to change and empower us. Joyagear is a lifestyle brand for the hungry, passionate and driven fighters around the world. We belief that boxing and kickboxing is more than just a combat sport, it is a journey, it is a way of life.

Our industry has been lifeless for so long, it’s time for something new. It’s time for the sport to go somewhere that it’s never been before and take it to the next level. Not only inside the ring but also outide.

This core belief guides the way we run our company, how we create our products, and how we engage with driven individuals like you.

Joyagear is specialized in sportswear and equipment items created for athletes. A pioneer in protection and performance for all fighters. We are building a brand that we all wish existed, we are all in this together.

Our goal is to be the first to combine a fighters lifestyle with dope designs, serious attention to details, innovation, exclusive partnerships and collabs. We are challenging ourselves to raise the bar in every way possible for the hungry and motivated athletes around the world.

Joyagear is something much more than a brand, it is …A movement. A culture. A family. And a way of life.

OUR MISSION

Our mission is to innovate, motivate, inspire and make fighters better through our high-quality gear and accessoiries. Everyone’s a fighter if you have something to fight for.

WE LIVE BY OUR VALUES

CORE VALUES

BE DIFFERENT

Everything we do, we do it with passion we make sure our gear is an inspiration to the athletes. We’re risk-takers who dare to design, innovate, think different and never quit. The fighters we serve want to push their game to the next level, and Joyagear will give them the edge they need to push through the grind.

DO THE IMPOSSIBLE

Everything we do should challenge the status quo. The impossible is possible, all you got to do is believe. This mindset is encapsulated in the company’s slogan, “Do The Impossible,”

UNDERDOG MENTALITY

Our underdog mentality has been a driving force behind our relentless pursuit of greatness. We are determined to beat the odds, do things against the conventions and change the industry. There is beauty in being an underdog because nobody sees you coming!

PROVE THEM WRONG

WE ARE ALL FIGHTER

IT’S A LIFESTYLE

We all have dreams of becoming a successful athlete and go to the next level. There is an other level, but it takes that extra burst when you think there is nothing left. The impossible is possible, all you got to do is believe.

So many have risen from nothing to something, from underdog to champion, from hopeless to greatness. If they can do it than you can too, but only if you believe and fight for it.

Everyone is a fighter, anytime you put yourself into an uncomfortable situation, you will grow as a person, as an athlete and as a fighter.
You got to beat depression, you got to beat the naysayers and most important you got to beat that little voice in your head that is telling you you’re not good enough.

Prove Them Wrong! Do The Impossible!